MASTERFRAME’S BPIS BUCK DOWNWARD TREND OF MARKET
Masterframe’s Bygone Preferred Installers’ business is up [35%] in volume while the rest of the market struggles. The core casement PVC-U market has hit saturation, with some larger trade companies rumoured to almost be 40% down on last year. But for the Bygone Preferred Installers (BPIs), life just gets better and better.
Sales of Masterframe’s advanced Bygone Collection sliding sash window (which is exclusively sold by BPIs) are up by 25% on last year. Last month the Bygone Sash Window Collection website had three times as many enquiries than January, and is substantially up on the same period last year.
Alan Burgess, Managing Director of Masterframe, is delighted, but not surprised: “With regular seminars and selling master-classes at Cranfield, our BPIs just get better at what they do. And the leads are better quality too – we’ve put into place a persistent marketing campaign so homeowners are better informed, and actively seek out the Bygone Collection window. And because they know it’s a premium product, they’re prepared to pay more.”