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BUSIEST BYGONE CONFERENCE YET, HELD AT CRANFIELD
Partnership, professionalism and passion were the themes underlying the fourth Masterframe Bygone Preferred Installers (BPI) network conference. Held in conjunction with the Cranfield School of Management, and attended by nearly 50 of their specialist vertical slider installers, the two-day conference was all about challenging traditional ways of doing things, spearheaded by the idea: “If you always do what you have always done, you’ll always get the same results.”
Designed to maximise future sales and profits of the delegates’ businesses, presentations from experts were broad ranging and covered many general business disciplines, including niche marketing, branding, customer service, and internet marketing to more specific issues relevant to Bygone installers, such as the latest product developments, unique technical features and window energy ratings achievable by Masterframe’s products.
In between the presentations were plenty of opportunities for break out sessions where delegates spent time putting into practice what they’d learnt as well as sharing experiences and ideas with other sliding sash window installation companies.
Masterframe Managing Director, Alan Burgess was delighted with how the conference went: “It was a great experience for everyone involved, and customer feedback once again endorsed our decision to invest so much time, money and effort in organising this fourth Bygone conference.
“We work closely with our preferred installer network all year round, but having the opportunity to spend two days with each of them in a learning environment always proves mutually valuable. Through these discussions we can learn far more about the bigger issues facing our installers and can discuss direct ways to support them. In return they get to hear top class, professional speakers, as well as having the opportunity to learn from the shared ideas to help their businesses grow profitably.”
If you think your business would benefit from attending a business growth seminar, call and Sonia Smith or Alan Burgess at Masterframe on 01376 510410 and they will be pleased to send you “The Facts”. Visit the Bygone Sash Window website.
